Consumer Behavior
2 articles
Cosmetics & Artistry
Sustainability and Ethical Sourcing Drive Luxury Beauty's Evolving Market
A major luxury beauty brand recently saw a 15% drop in brand loyalty among Gen Z consumers after a widely publicized exposé on its unsustainable packaging practices, according to Brandwatch Analysis .
Layla Haddad·August 9, 2026
Skincare & Wellness
Do Luxury Anti-Aging Skincare Products Really Work?
In a 6-week study involving 80 Swedish women aged 35-64 years, participants using a luxury-branded jar consumed significantly more anti-aging product than those using a neutral jar, according to facia
Layla Haddad·May 29, 2026