Trends in Luxury

Nike

5 articles

Slam Jam's transformation from streetwear distributor to a leading brand elevation consultant, driving significant sales growth for major brands.
The Future of Luxury

Slam Jam Elevates Brands, Driving 60% of Sales

Slam Jam, a company that once simply distributed niche streetwear, now generates 60 percent of its sales from advising giants like Nike and Vans on 'brand elevation'.

Ingrid Larsen·June 20, 2026
Close-up of the new Nike Flyknit Runner shoe, showcasing its advanced Flyknit material and sleek design in motion on a running track.
The Future of Luxury

Nike Flyknit Runner Expected to Launch at $100

In spring 2027, Nike will launch a new Flyknit running shoe, the Flyknit Runner, with an expected retail price of just $100, according to WWD .

Ingrid Larsen·June 7, 2026
Nike Air Max 90 'Scorpion' edition sneaker with metallic chrome overlays and a prominent scorpion graphic on the heel, set against a blurred luxury streetwear backdrop.
Haute Couture & Style

Nike Launches Air Max 90 Chrome for Summer 2026

Nike launches a new Air Max 90 with a 'Scorpion' theme, featuring metallic chrome overlays and a red graphic insole.

Layla Haddad·May 24, 2026
Nike Air Foamposite One sneaker with Realtree camouflage pattern, showcasing pink and black colors, set against a dark, dramatic background.
The Future of Luxury

Nike Announces Realtree Camo Foamposite Sneaker for 2027

Nike just announced a new Air Foamposite One sneaker wrapped in Realtree camouflage, but collectors will have to wait until Spring 2027 to get their hands on it.

Ingrid Larsen·May 23, 2026
Ken Griffey Jr. in action, with his iconic Nike Air Griffey Max 1 OG sneakers prominently featured, symbolizing his enduring legacy in sports and fashion.
Haute Couture & Style

Ken Griffey Jr.'s Sneaker Strategy Focuses on Long-Term Growth

Despite Ken Griffey Jr.

Sofia Marrero·May 23, 2026